Secondary Research Guide: Definition, Types & Examples

There are two ways to conduct a research study. The first is collecting first-hand information through surveys, interviews and observations and developing your ideas. However, when you are not involved in the data collection process, you have to rely on the information that is available to make specific conclusions. This is known as secondary research.

While secondary research might not be as accurate and objective as primary research, it still provides insights about new trends. In this article, we shall discuss what secondary research is, its types, and methods with key examples.

What Is Secondary Research Definition?

Secondary research also known as desk research deals with collecting and analysing information and data that already exists. It involves using public and private databases, inspecting numerous literature and research papers, and examining books, journals and other sources of information both print and digital. This information can be both free or available at a limited cost.

However, it can be quite challenging to identify credible and reliable sources as there are plenty of resources to look at. Hence, it is necessary to be careful and critical in analysing the data available and not fall prey to biased resources of information.

When To Use Secondary Research?

Secondary research is about bringing information and knowledge together to draw conclusions from it. It is used when certain gaps need to be addressed in already existing research. Moreover, secondary research helps identify trends that have not been explored in the previous research.

This results in the development of theories and frameworks based on existing research. Last, secondary research also helps evaluate the effectiveness of policies, strategies and protocols implemented before and the outcomes that follow.

Methods Of Secondary Research

Secondary research uses numerous methods to gain already existing data. From examining literature reviews to scanning a well-structured research paper, secondary research employs the following methodologies to gain data:

• Case Study

A case study aims to understand a specific person, subject, phenomenon or event. It is a great method to gain in-depth and analytical information about the study matter. They can also be used to showcase complex concepts and practical applications. Moreover, interviews and observational studies make some effective case studies.

There are four types of case studies that are used to gain information in secondary research:

• Single Case Study
• Multiple Case Study
• Collective Case Study
• Instrumental Case Study

• Statistical Analysis

While studying business and market trends and conducting scientific research, statistical analysis is used to collect, examine and interpret data that helps understand and analyse consumer preferences, behaviour and opinions. It can also be used in various disciplines such as social sciences, humanities, healthcare and medicine.

These datasets are available both in print archives and online in the form of websites that deal with huge datasets. Data can also be collected by examining credible sources such as:

• Libraries & archives
• Academic journals, newspapers and magazine articles
• Government Agencies
• NGO’s
• Educational Institutions
• Business Consultancies

• Literature Review

A literature review is a summary of previous research on your subject. It allows you to identify trends and address gaps in existing research. Structured like an academic paper, with an introduction, body, and conclusion, it provides an excellent approach to evaluating the current state of the research topic, building on recent findings, and understanding how it can be used for further research.

A literature review can take multiple forms such as:

• Research Paper
• White Paper
• Systematic Review
• Meta-Analysis
• Scoping Review
• Methodological Review

• Content Analysis

Content analysis is a popular method for collecting and interpreting information in secondary research. It involves studying and critically analysing visual, spoken and written text to make inferences and conclusions.

This method can be both qualitative and quantitative, which means that it uses statistical methods to analyse numerical data and qualitative methods to understand textual data. Content analysis is commonly used in communication, psychology, marketing and social sciences.

Advantages And Disadvantages Of Secondary Research

Secondary research is efficient and quick for building on existing knowledge. It also helps address any gaps that were left in the previous research. However, some disadvantages also exist. Here are the key advantages of secondary research and disadvantages of secondary research:

Difference Between Secondary And Primary Research

Secondary research and primary research are two completely different methods of gathering information. Each has its own definition, techniques and traits. Here is how the two differ from each other:

Examples Of Secondary Research

Here are different examples of how secondary research is used to explore research topics:

Example 1: Literature Review

You want to understand the psychological effects of social media apps on the mental health of teenagers. Hence, you can conduct a literature review of existing research papers, articles and books that focus on various aspects like depression, stress, anxiety and other social behaviours that stem from the use of social media apps,

Example 2: Content Analysis

For instance, you want to analyse the portrayal of gender roles in children’s television programming. Hence, you may examine the scripts of popular children’s television shows. Sample size may depend on the researcher. The number of television shows, the genre and the number of episodes being evaluated is chosen under the supervision of the researcher.

Frequently Asked Questions