Dissertation Topics On Twitter Marketing

Covid-19 Twitter Marketing Research Topics

Twitter Marketing Research Topics 2021

Twitter – Does It Help Companies To Attract and Retain Customers?

Research Aim: Being a popular social media tool used by millions of people worldwide, it is commonly assumed that using this platform will help companies increase their customer base. However, this is not entirely true.

There are instances where companies do not generate the required amount of interest in their target audience. In some cases, the marketing strategy backfires, and the company suffers losses instead of profits.

Thus, this study will investigate the various ways through which companies can successfully attract and retain customers on Twitter.

Social Media and Scandals: Can Twitter Help Companies Restore Their Public Image?

Research Aim: Many businesses use social media to repair their damaged public image; however, little do they know that social media may or may not be able to restore their public image. Social media is a susceptible tool that should be used with utmost care.

There have been cases where companies have suffered reputation loss due to social media. In many other cases, companies have built a positive image through the use of social media.

Twitter can help companies build a positive image and repair their public image only if they honestly accept their mistake and openly discuss the scandal without any hesitation.

Dodging questions on social media regarding the scandal or avoiding it could hurt the reputation. This study will investigate reputation management strategies through which companies can build or improve their public image.

A Study On The Effects Of Celebrity Endorsements On Twitter

Research Aim: Celebrity endorsements are known as one of the most effective ways of marketing a product or a service. Thus, companies expect the same result on Twitter, as well. There are increased chances the company will experience an increase in sales leads when celebrities endorse their product; however, if Twitter users do not find the endorsement interesting, the results can be adverse.

Thus, companies should be aware that traditional marketing strategies may not reap the same benefits on social media when planning a Twitter strategy. This study will investigate how successful celebrity endorsements have been on Twitter and how companies must take to make this strategy profitable.

Twitter Marketing Strategies: Which Strategies Should Be Used To Promote Business

Research Aim: When planning social media marketing, companies must list the strategies they are planning to implement and then evaluate which one will best consider their target audience’s demographics and interests. This means that the company’s marketing department will have to investigate which strategies will be successful for the business.

A comprehensive checklist should be prepared according to the strategy’s desired results, relating to reputation management, enhancing sales, increasing customer base, or launching/relaunching a product. An in-depth investigation and analysis will help the company decide the strategy that will best suit the business.

Is Twitter Trend a True Reflection of the Actual Purchasing Behavior?

Research Aim: The actual purchasing behaviour of customers depends on several factors. Customers evaluate the company, its past performance, offerings, and quality of the product or service.

Many companies believe that the trend on Twitter reflects actual purchasing behaviour, which is not always the case. Of course, the Twitter trend is a positive sign, but the actual purchasing behaviour might stagnate.

A lot depends on the engagement on social media and the quality of the product that is being offered. This research will discuss how companies can successfully influence the actual purchasing behaviour through Twitter.

Important Notes:

As a marketing student looking to get good grades, it is essential to develop new ideas and experiment with existing Twitter marketing theories – i.e., to add value and interest to your research topic.

Twitter marketing is vast and interrelated to many other academic disciplines like Facebook marketing, Instagram marketing, Snapchat marketing, marketing, and social media. That is why creating a Twitter marketing dissertation topic that is particular, sound, and actually solves a practical problem that may be rampant in the field is imperative.

We can’t stress how important it is to develop a logical research topic based on your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, and there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation, as you may end up in the cycle of rejection at the initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best Twitter marketing dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please look at some of our sample Twitter marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Twitter Marketing Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

• A Title Page
• Acknowledgements
• Declaration
• Abstract: A summary of the research completed
• Table of Contents
• Introduction: This chapter includes the project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter.
• Literature Review: This chapter presents relevant theories and frameworks by analysing published and unpublished literature on the chosen research topic to address research questions. The purpose is to highlight and discuss the selected research area’s relative weaknesses and strengths whilst identifying any research gaps. Break down the topic and key terms that can positively impact your dissertation and your tutor.
• Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy.
• Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs, charts, and tables in this chapter to identify meaningful trends and relationships.
• Discussion and Conclusion: The researcher presents his interpretation of the results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to link the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
• References: This should be completed following your University’s requirements
• Bibliography
• Appendices: Any additional information, diagrams, and graphs used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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